Services · SMF Solutions · Sam Friedman

Marketing that gets local businesses found and called.

Ads, local search, content and direct mail, run as one plan and measured in one monthly report. You own everything: your website, domain and ad accounts always stay in your name.

One monthly report

Every service rolls into a single status report, so you see what each channel brought in.

Bundle and save

Combining services lowers your monthly cost, and longer commitments save more.

Every lead tracked

Calls, forms and QR codes are tied back to the channel that produced them.

Ongoing

Monthly services

Every service includes a monthly status report. Mix and match, or bundle several to save.

Google & social ads

Paid media management

Campaigns built around the calls and forms that matter, not clicks.

What's included

  • Account audit and goal setting
  • Campaigns, keywords and ad copy built and managed
  • Ongoing bid, budget and ad testing
  • Call and form tracking tied to real leads
  • Monthly report with cost per lead

ImpactYour ad budget goes to the searches that turn into calls, and you see what every lead cost.

Ad spend goes straight to the platform, separate from my management.

Google pay-per-lead

Local Services Ads

The Google-verified ads at the very top of local searches, where you pay for leads instead of clicks.

What's included

  • Profile setup and Google verification
  • Weekly budget management
  • Invalid and out-of-area leads disputed for credit
  • Monthly report on leads and credits

ImpactYou appear above every other ad on local searches and pay only for real leads.

Ad spend goes straight to the platform, separate from my management.

Google Business Profile

Local SEO

An active, complete Google profile that shows up in the map pack and earns the call.

What's included

  • Full profile audit to start
  • 10–15 posts a month
  • Replies to your Google reviews
  • Monthly report on views, calls and direction requests

ImpactA complete, active profile ranks higher in Google Maps and turns searches into calls.

Search & AI search

Blog SEO

Hand-written articles that rank in Google and get cited by AI tools like ChatGPT, Perplexity and Google's AI Overviews.

What's included

  • A monthly topic and keyword plan
  • 8–10 hand-written articles a month
  • AI-search optimization from my own citation-tracking tool
  • Articles published on your site
  • Monthly performance report

ImpactYour site answers the questions customers ask Google and AI assistants, so you're the local expert they find and cite.

Every article is written by a person. The AI handles research and optimization, never the writing.

Content

Social media

A steady, on-brand presence across the platforms your customers actually use.

What's included

  • A monthly content calendar
  • 30 posts a month with graphics and captions
  • Posting across your platforms
  • Monthly report on reach and engagement

ImpactCustomers see an active, trustworthy business every time they check you out.

Mail & print

Local direct marketing

Postcards, door hangers and flyers that reach the right neighborhoods, with every response tracked.

What's included

  • Neighborhood and audience targeting
  • Offer and campaign planning
  • Postcards, door hangers and flyers designed
  • Printing and mailing handled
  • A unique call number and QR code for each campaign
  • Monthly report on calls and cost per lead

ImpactYour offer reaches the neighborhoods worth the most to you, and every call and scan is counted.

Sponsorships, community events and referral programs can be added.

One-time

Projects and add-ons

Website design and build

A fast, mobile-first site redesigned and launched for you, with hosting and maintenance available after launch.

See a few of the websites I've built →

Direct marketing strategy

Area mapping, audience selection, your offer, and a three-to-six-month mailing calendar.

Extra mail drops

Additional mailings beyond the monthly campaign when you want to push harder.

Design pieces

Yard signs, flyers and event materials that match your brand.

Contact

Let's find what will bring in more customers.

Tell me about your business and where your customers come from today. I'll suggest a starting mix and tell you honestly what I'd skip.

SMF Solutions · Tallahassee, FL · Remote, US-wide