Google & social ads
Paid media management
Campaigns built around the calls and forms that matter, not clicks.
What's included
- Account audit and goal setting
- Campaigns, keywords and ad copy built and managed
- Ongoing bid, budget and ad testing
- Call and form tracking tied to real leads
- Monthly report with cost per lead
ImpactYour ad budget goes to the searches that turn into calls, and you see what every lead cost.
Ad spend goes straight to the platform, separate from my management.
Google pay-per-lead
Local Services Ads
The Google-verified ads at the very top of local searches, where you pay for leads instead of clicks.
What's included
- Profile setup and Google verification
- Weekly budget management
- Invalid and out-of-area leads disputed for credit
- Monthly report on leads and credits
ImpactYou appear above every other ad on local searches and pay only for real leads.
Ad spend goes straight to the platform, separate from my management.
Google Business Profile
Local SEO
An active, complete Google profile that shows up in the map pack and earns the call.
What's included
- Full profile audit to start
- 10–15 posts a month
- Replies to your Google reviews
- Monthly report on views, calls and direction requests
ImpactA complete, active profile ranks higher in Google Maps and turns searches into calls.
Search & AI search
Blog SEO
Hand-written articles that rank in Google and get cited by AI tools like ChatGPT, Perplexity and Google's AI Overviews.
What's included
- A monthly topic and keyword plan
- 8–10 hand-written articles a month
- AI-search optimization from my own citation-tracking tool
- Articles published on your site
- Monthly performance report
ImpactYour site answers the questions customers ask Google and AI assistants, so you're the local expert they find and cite.
Every article is written by a person. The AI handles research and optimization, never the writing.
Content
Social media
A steady, on-brand presence across the platforms your customers actually use.
What's included
- A monthly content calendar
- 30 posts a month with graphics and captions
- Posting across your platforms
- Monthly report on reach and engagement
ImpactCustomers see an active, trustworthy business every time they check you out.
Mail & print
Local direct marketing
Postcards, door hangers and flyers that reach the right neighborhoods, with every response tracked.
What's included
- Neighborhood and audience targeting
- Offer and campaign planning
- Postcards, door hangers and flyers designed
- Printing and mailing handled
- A unique call number and QR code for each campaign
- Monthly report on calls and cost per lead
ImpactYour offer reaches the neighborhoods worth the most to you, and every call and scan is counted.
Sponsorships, community events and referral programs can be added.